Job Description

Department Summary
The University of North Texas at Dallas – the first four-year public institution of higher education in the city of Dallas – seeks an individual who will help shape the character of a 21st century, teaching-focused university. Candidates should be able to express enthusiastic support for the mission of the university to transform the lives of students, families and communities by providing high-quality, student-focused education in preparation for tomorrow’s careers. Candidates should also be able to support the university’s vision to be a pathway of socioeconomic mobility by becoming the place of choice where students are inspired to learn, and faculty are inspired to teach. For more information about the university, visit untdallas.edu.
Position Overview
This position is responsible for tactical planning and implementation of marketing plans as part of the marketing and communications team. By developing effective multi-format (digital, print, outdoor, etc.) marketing, advertising, social media, and web tools that promote the university’s brand and distinctive place in higher education to all internal and external audiences, this position helps to support student enrollment, retention, engagement, and community partnerships.

Additional Posting Details
Minimum Qualifications
Bachelor’s Degree in a related field, a minimum of 3 years of closely related professional experience, strong writing skills, and previous experience developing and implementing marketing campaigns.
Knowledge, Skills and Abilities
Ability to create and communicate brand marketing initiatives in support of institutional goals.
Ability to develop effective marketing materials for different university audiences.
Ability to work under pressure, meet deadlines, conduct multiple tasks, and establish and maintain positive and effective working relationships.
Ability to communicate effectively, both orally and in writing.
Working knowledge of branding, marketing and technology.
Knowledge of use guidelines for various media (print, online/social, broadcast).
Knowledge of safe working procedures and security measures related to work performed.
Ability to be available for occasional night and weekend work.
Preferred Qualifications
Previous social media campaign expertise, social media platform management and media buying experience.
Required License / Registration / Certification
Work Schedule
Monday – Friday, 8am – 5pm
Some evenings and weekends
Driving University Vehicle No
Security Sensitive This is a security sensitive position.
EEO Statement
The University of North Texas System and its component institutions are committed to equal opportunity and comply with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University of North Texas System and its component institutions do not discriminate on the basis of race, color, sex, sexual orientation, gender identity, gender expression, religion, national origin, age, disability, genetic information, or veteran status in its application and admission processes, educational programs and activities, and employment practices.

Classification Title Marketing Strategist
Physical Requirements Lifting up to 10 pounds, Sitting, Standing, Walking, Writing, Grasp, Talk or Hear
Job Duties
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Collaborates with the Associate Vice President of Marketing and Communications to create university brand marketing strategies.
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Collaborates with marketing and communications team members to determine best use of marketing mix to support student recruitment and retention, enhance the university’s image and reputation, and drive university goals.
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Coordinates the implementation and tracking of university marketing plans and advertising tactics.
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Creates university social media calendars and posts to all social media platforms including Facebook, Instagram, X, LinkedIn and YouTube; monitors social media platforms.
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Meets with university deans, directors and managers to create marketing plans for specific programs.
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Ensures brand guidelines are met across the university (i.e. direct mail, print publications, digital advertising, out-of-home, broadcast, web, etc.).
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Works as liaison between department and sales representatives to complete media buys and produce required materials for advertisements.
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Conducts market research, defines audience segmentation, sets metrics and assesses products for effectiveness.
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Handles all advertising and marketing contract negotiations, media buys and payments.
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Supports university events and promotions.