Job Description

Job Summary
We are seeking a dynamic and creative Brand Development Coordinator to join our enrollment marketing team. The ideal candidate will be responsible for developing and implementing strategies to enhance brand awareness and promote our MBA programs. This role will involve crafting compelling messaging and content, coordinating marketing campaigns, conducting market research, and assisting with various marketing activities to support the department’s goals.
Responsibilities
Brand Development:
Develop strategies to enhance brand awareness and promote MBA programs.
Create compelling messaging and content tailored to target audiences.
Coordinate branding initiatives to ensure consistency across all marketing channels.
Content Creation:
Write and produce written communications and promotional copy for various platforms, including website content, emails, presentations, social media, and advertising materials.
Develop content focused on lead/opportunity nurturing to drive engagement and conversions.
Market Research:
Conduct market research to identify trends, opportunities, and competitive strategies.
Recommend marketing strategies, promotional materials, and communication methods to effectively reach target audiences.
Special Projects
*This job description is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to the job.

Work Environment and Level of Frequency typically required
Nearly Continuously: Office environment.
Seldom: Outdoor Environment
Physical Requirements and Level of Frequency that may be required
Nearly Continuously: Sitting, hearing, listening, talking.
Often: Repetitive hand motion (such as typing), walking.
Seldom: Bending, reaching overhead.
Minimum Qualifications
Four years public relations experience which includes two years marketing, fundraising or sales activities, or equivalency (one year of education can be substituted for two years of related work experience) required. Demonstrated human relations and effective communication skills required. Experience writing news releases, producing newsletters and organizing special events and fund-raising activities preferred. Depending upon department of assignment, preference may be given for a background in purchasing, television production, radio, athletics, library or museum.

Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.
Preferences
Prior experience in marketing, branding, or related roles preferred.
Strong written and verbal communication skills.
Proficiency in digital marketing tools.
Analytical mindset with the ability to interpret data and draw insights.
Excellent organizational skills and attention to detail.
Creative thinker with the ability to generate innovative ideas.
Ability to work effectively both independently and as part of a team.