Job Description
Since PAXLOVID’s emergency use authorization on 12/22/21, this COVID-19 asset has helped treat over 15M patients at high-risk from progression to severe COVID-19, which can lead to hospitalization and/or death. Now that PAXLOVID is FDA approved and commercialized in the U.S., this novel protease inhibitor is positioned to remain the gold standard in COVID-19 treatment, despite competitive entry expected Q1 2025. Significant opportunity to bolster PAXLOVID’s leadership position in the marketplace continues, as new clinical and RWE data, label indications, and administration routes are all anticipated throughout 2024.
ROLE SUMMARY
The U.S. PAXLOVID Senior Marketing Manager will report directly to the U.S. PAXLOVID HCP Team Lead and partner with Global, Medical and other stakeholders to evolve and execute PAXLOVID’s congress strategy, field force engagement resources, and peer-to-peer speaker program remit. This role operates in a fast-paced, dynamic environment because of SARs-CoV-2 virus mutation and shifting peaks and troughs of COVID-19 infection rates. It also requires ongoing cross-functional collaboration, synthesis of meaningful insights to influence HCP behavior, and strong agency partnerships to help meet accelerated timelines.
ROLE RESONSIBILITIES
- Lead and evolve U.S. PAXLOVID congress strategy
- Lead planning and execution of HCP education at 10+ annual society meetings (ex. booth, product theater, OOH)
- Support Professional Relations Director with speaker program optimization and execution, along with additional Peer to Peer tactics
- Develop innovative social media materials/content for Digital Opinion Leader campaigns
- Collect insights and metrics to evaluate performance; socialize findings with broader HCP Marketing Team
- Work seamlessly across cross functional team members including (but not limited to) PAXLOVID HCP/Consumer/Payer, global, medical, legal, and value and evidence teams
- Support annual operating and tactical plan development process, focused on congress strategy and P2P activation
- Manage agency partners working CFC and congress assets
BASIC QUALIFICATIONS
- Bachelor’s degree and 7+ years of experience, MBA and 6+ years of experience, or, PhD/equivalent and 2+ years of experience
- Pharmaceutical, biotech, device or diagnostic industry, including ability to develop deliver upon marketing strategies with proven results
PREFERRED QUALIFICATIONS
- 3+ years of experience in Marketing preferred
- Primary Care experience a plus
- Self-starter but also take direction and drive execution
- Ability to work collaboratively with cross-functional teams
- Ability to work on multiple projects and prioritize effectively
- Change agile and dependable; ability to turn around deliverables in a fast-paced environment
- Strong project management skills
- Demonstrated expertise and success in executing upon brand strategy and tactical plans
- Demonstrated ability to work effectively with varied internal and external stakeholders to improve business performance
- Strong analytical skills; detail and action oriented; creative
- Strong written, verbal, and interpersonal skills; ability to interact effectively both one-on-one and in groups
- Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
Position may require some travel, including weekends, as this position manages HCP congresses across the PAXLOVID team. Busy congress seasons are Fall and Spring. Congress lead can also secure coverage from other team members, so will not need to attend every congress.
Other Job Details:
Last Day to Apply to Job: 4/23/2024
Relocation support available
Work Location Assignment: Flexible
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.