Job Description
Join the transformative team at City of Hope, where we're changing lives and making a real difference in the fight against cancer, diabetes, and other life-threatening illnesses. City of Hope’s growing national system includes its Los Angeles campus, a network of clinical care locations across Southern California, a new cancer center in Orange County, California, and treatment facilities in Atlanta, Chicago and Phoenix. Our dedicated and compassionate employees are driven by a common mission: To deliver the cures of tomorrow to the people who need them today.
We have an exciting opportunity to join our Orange County Digital Marketing Team as a Senior Social Media Specialist. The Senior Social Media Specialist is a key member of the Digital Marketing team and will play a critical role in the success of City of Hope’s marketing, awareness and fundraising initiatives. The Senior Social Media Specialist’s primary responsibility is to grow and manage our social media community and increase engagement across all our social media channels. He/she will be responsible for developing social marketing campaigns, curating and creating content, tracking, reporting and optimizing efforts in our social channels, and the day-to- day management of our social media communities in collaboration with other teams. He/she will also be responsible for training and coaching content contributors and other social media page/account owners across the institution.
As a successful candidate, you will:
- Day-to-day management of social media communities, including, but not limited to, Facebook, Twitter, YouTube, Instagram, LinkedIn, blogs, Flickr and Yelp; monitor, moderate and manage chatter and conversations; identify and pacify negative sentiment and comments when possible.
- Use social tools to manage, schedule and monitor posts.
- Use social listening and brand reputation tools to track, analyze and respond to conversations about the City of Hope brand online as well as competitors.
- Manage social media communications calendar, with content from contributors throughout the organization.
- Curate and create content, including copy writing, photography and videography, content sourcing and aggregation, and web graphic design; work with other departments on all aspects, as needed.
- Develop content production schedule; develop processes and workflows to maximize content output with available resources.
- Properly brand existing and new profiles in all main social networks (Facebook, Twitter, Instagram, LinkedIn, etc.), improve existing City of Hope social profiles; develop guidelines for use by departments to complement existing employee social media guidelines.
- Produce and manage reporting and analytics of all social media activity, including daily, weekly, monthly and quarterly reports.
Your qualifications should include:
- Bachelor’s Degree
- At least 5 years of experience managing medium to large social media communities; 2 years of experience as a Web designer/producer; 3 years of Web/online marketing experience; 3 years of client management experience.
City of Hope is an equal opportunity employer. To learn more about our commitment to diversity, equity, and inclusion, please click here.
To learn more about our Comprehensive Benefits, please CLICK HERE.
Salary / Pay Rate Information:
Pay Rate: $38.11 - $59.07 / hour
The estimated pay scale represents the typical [salary/hourly] range City of Hope reasonably expects to pay for this position, with offers determined based on several factors which may include, but not be limited to, the candidate’s experience, expertise, skills, education, job scope, training, internal equity, geography/market, etc. This pay scale is subject to change from time to time.
City of Hope is a community of people characterized by our diversity of thought, background and approach, but tied together by our commitment to care for and cure those with cancer and other life-threatening diseases. The innovation that our diversity produces in the areas of research, treatment, philanthropy and education has made us national leaders in this fight. Our unique and diverse workforce provides us the ability to understand our patients' needs, deliver compassionate care and continue the quest for a cure for life-threatening diseases. At City of Hope, diversity and inclusion is a core value at the heart of our mission. We strive to create an inclusive workplace environment that engages all of our employees and provides them with opportunities to develop and grow, both personally and professionally. Each day brings an opportunity to strengthen our work, leverage our different perspectives and improve our patients’ experiences by learning from others. Diversity and inclusion is about much more than policies and campaigns. It is an integral part of who we are as an institution, how we operate and how we see our future.