Job Description
Contribute to the success of online student recruitment initiatives by planning, developing, and implementing recruitment strategies to attract and engage prospective online students for Ball State Online in this remote position. This will include working alongside student success specialists during the prospective student inquiry and admissions journey; partnering with the marketing team and academic program directors/chairs to analyze and monitor enrollment trends to develop impactful methods for targeting specific populations of prospective students; working with the marketing team to devise effective communication plans; and teaming with faculty, alumni, and current students to present the Ball State Online story to prospects.
The Learner Experience team in the Division of Online and Strategic Learning at Ball State University supports prospective and admitted online students throughout their educational journey. We are searching for a talented and enthusiastic Online Recruitment Specialist to attract prospective students to our online academic programs for online learners. The position will play a crucial role in guiding prospects through the application and enrollment process.
The salary range for this opportunity is $43,888 - $46,000.
The salary range for this opportunity is $43,888 - $46,000.
Job Function:
Contribute to the success of online student recruitment initiatives by planning, developing, and implementing recruitment strategies to attract and engage prospective online students for Ball State Online in this remote position. This will include working alongside student success specialists during the prospective student inquiry and admissions journey; partnering with the marketing team and academic program directors/chairs to analyze and monitor enrollment trends to develop impactful methods for targeting specific populations of prospective students; working with the marketing team to devise effective communication plans; and teaming with faculty, alumni, and current students to present the Ball State Online story to prospects.
Minimum Education:
Bachelor’s degree from an accredited institution by date of appointment .
Preferred Education:
Master's degree from an accredited institution by date of appointment.
Minimum Experience:
One year of relevant experience in recruitment, sales, marketing, academic admissions or registration, career, guidance, or online/distance program support.
Preferred Experience:
Direct experience assisting college-level students; additional years of related experience. Project-based workgroup and/or management experience. Proficient use of a CRM (customer relationship management) or enterprise database, preferably a student information system.
Duties and Responsibilities:
- Devise and implement innovative and competitive recruitment strategies to attract prospective students to academic online programs.
- Partner with the learner experience and marketing teams to develop and follow collaborative efforts to streamline and implement recruitment initiatives.
- Lead virtual information sessions with academic departments to educate prospective students about online academic programs, curriculum, admission requirements, time to complete programs, costs/financial aid options, licensing requirements, and more.
- Utilize social media, online forums, text, email marketing, and other digital channels to reach potential online students effectively and impactfully as well as communicate with prospective students and community through telephone, text, email, and other modes.
- Provide presentations to communicate Ball State University’s vision and values along with program specific content.
- Plan, develop, implement, and schedule virtual visits with online program specific departments across campus.
- Analyze recruitment and enrollment data to assess the effectiveness of recruiting strategies.
- Maintain solid rapport and working relationship with various administrative and academic departments to assist them to prepare for and to promote online programs at recruitment events.
- Serve as a liaison to academic colleges and departments regarding recruitment strategies for online students.
- Build relationships with alumni, and make contacts with professional organizations for opportunities to showcase Ball State’s online programs and increase inquiries and completed applications.
- Engage with prospective students by initiating and maintaining meaningful interactions through various online channels, providing them with accurate, professional, and relevant information and guidance.
- Collaborate with the marketing team and student success for developing and implementing innovative communication plans for prospective students including but not limited to email, phone calls, texts, or online chat to address their questions, concerns, and provide personalized assistance throughout the application process.
- Work closely with marketing, student success, academic program departments, financial aid, and other stakeholders to streamline the recruitment and application process and ensure a seamless experience for prospective students.
- Work with the marketing team to analyze recruitment metrics such as website traffic, conversion rates, and enrollment numbers, to evaluate the effectiveness of recruitment strategies and identify areas for improvement.
- Provide support to Student Success Specialists on recruiting efforts and outreach during high volume periods.
- Stay informed about trends and best practices in online student recruitment and higher education to continuously optimize recruitment efforts.
- Perform other related duties as assigned.
At Ball State University, we recognize inclusive excellence as an integral endeavor to fulfill our University’s mission and our strategic plan. We recruit, support, and retain a diverse population of students, faculty, and staff. We encourage and reward diversity of thought. We promote a work environment that encourages and rewards innovation and creativity. We pledge to keep Inclusive Excellence at the highest level of institutional importance and as a foundation in all that we strive to do. Our over-arching goal for Inclusive Excellence is to adopt a university-wide Inclusive Excellence approach to academic, administrative support, and service functions of the university. We believe Inclusive Excellence must be infused in every step we take.
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