Why Patients Need You
Through the power of our seven portfolios, we have an unparalleled opportunity to learn faster, act quicker, and be bolder. Whether you are responsible for leading commercial strategies or supporting the development and implementation, your role can transform the way we launch our products to get them into the hands of our patients faster and with more impact.
What You Will Achieve
The Director, Content Engine Lead, is a new role within the Chief Marketing Office that reports up through the newly established Earned and Partnerships function. You will join this team and help to establish the content and opportunistic strategy (based on insights / analytics) for our commercial portfolio based on SEO insights. You will build and manage a team that drives this content strategy to drive search across our portfolio of commercial products. You will assess and advise on optimizing content integrated with our commercial platforms where there are gaps; manage KPIs for content channels and continuously adapt based on audience and business needs. You will create agile process for brands / commercial organization to respond to opportunistic moments with content that fits into culture. You will help to evolve and maintain a rapid response and proactive content engine - aligned to priorities and therapeutic areas and commercial needs. You will need to work cross-functionally to create commercial / marketing content across a matrix environment (corporate affairs, cross-CMO organization, brand teams).
How You Will Achieve It

• Work with brand marketers to produce optimized social & digital creative content that employs & understands platform best practices and nuances

• Partner with marketers and communications teams on editorial planning designing, creating, editing and publishing of relevant content based on commercial objectives and cultural contexts

• In partnership with SEO lead, develop, implement ongoing optimization of SEO strategy for content across priority platforms for the company

• Capture of analytics in partnership with social listening and reporting lead to evaluate ongoing performance of content

• The individual will be responsible for developing and executing strategies to accelerate and simplify how we bring digital content externally; working to create new processes that enables faster, agile review processes

• The ideal candidate is a strategic thinker with a strong understanding of content marketing, in-house and external agency management models

• This colleague has an entrepreneurial mindset and thrives in building something new in white space

• This colleague has the ability to leverage cutting-edge tools to create dynamic and personalized content across our owned platforms

• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
  

Qualifications
Must-Have

• Bachelor's degree

• 10+ years of experience either in-house or at the agency setting in relevant roles

• Strong understanding of social media and digital platforms

• Strong examples of past work executing content strategies and campaigns

• Strong project management skills

• Growth mindset and ability to build something new in a white space

• Excellent written skills for digital properties

• Strong understanding of the legal and compliance regulations in the healthcare marketing space

• Experience working with hybrid and central/decentralized content teams

• Experience working in regulated industries or able to think strategically about prioritization and scale in this environment

• Experience defining content-related KPIs and measurement strategies

• Experience managing decoupled content environments in a way to minimize overlap and inconsistencies of brand voice when multiple environments inadvertently compete with each other across search and social

• Compelling communication skills

• Aptitude for convincing others (internally and externally) of the value of their ideas

• Exceptional interpersonal skills and mastery of working in a matrix environment

• Must be able to both drive strategy and execute with speed and high quality

• Role model for the PFE Values (Courage, Excellence, Equity and Joy)

• Executive presence and ability to interact and influence effectively with all levels of the organization
  

Nice-to-Have

• Master's degree

Other Job Details:

• Last Day to Apply: October 29, 2024
• Work Location Assignment:Hybrid will require 2 to 3 days per week on site
• Eligible for employee referral bonus

The annual base salary for this position ranges from $161,600.00 to $269,400.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

Relocation assistance may be available based on business needs and/or eligibility.

Mkt & Sales/Commercial Bus

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